Using text messages as part of a medical education program may seem daunting because the medium is still in its infancy in the medical education space. The most common question I usually get asked is how to get a text messaging campaign (aka mobile marketing campaign) off the ground as part of a medical education [...]
The 2digiti Blog
How To Launch a Mobile Marketing Campaign
Tuesday, August 31st, 2010Generating Revenue in Medical Education Using Text Messages
Wednesday, August 25th, 2010Medical education companies and organizations can now use text messages in their medical education programs to generate revenue by offering unique and innovative solutions to their audience. Announcing 2digitiPLUS Through our new 2digitiPLUS service, we now give you the option to generate revenue on certain text messages that are sent to audiences participating in your [...]
Traditional Audience Response System (ARS) Vs. Text Message-Based ARS in Medical Education – Part 2
Wednesday, May 5th, 2010Benefits of Texting-Based ARS In the first part of this two-part blog post, I explored the differences between traditional ARS and text message-based ARS. In this post, I’ll explore the multimedia features of both types of ARS. Both traditional ARS systems and Text Message-Based ARS systems allow you to segment respondents and present results in [...]
Traditional Audience Response System (ARS) vs. Text Message-Based ARS in Medical Education–Part 1
Wednesday, May 5th, 2010Differences b/w Traditional and Text Message-Based ARS “Is text-messaging a good audience response tool?” That’s a question that I am frequently asked both in client meetings and online. The simple answer is “yes.” But the answer is more complicated and deserves a couple of blog posts. I created the following table to summarize the technologies: [...]
Over 40% of Americans Use Mobile Phones in the Bathroom
Wednesday, January 6th, 2010The funny thing is, as Americans, we’re lagging a bit behind the rest of the world in this aspect. Let’s compare against other countries. - 78% of Japanese use them in the bathroom - 68% of Taiwanese use their phones while in the bathroom - 66% of the Chinese population (66% of mobile users in [...]
Tips for Running an Effective Mobile SMS-Based Educational Campaign
Friday, December 18th, 2009Considering how new the medium is, conducting SMS-based campaigns, especially educational ones, may seem daunting or challenging. But I assure you, there is a lot that you probably already know. A large part of running a campaign is using common sense and focusing on what you already know (ie, audience, content, objectives, and outcomes). Here [...]
Why Text Messaging in Healthcare? What About in Medical Education?
Thursday, December 17th, 2009Imagine for a second, connecting every mobile phone that are in the hands of healthcare providers. What would you do with this network? Text messaging enables a type of connectivity in healthcare that provides unfathomable opportunities.
Now imagine messaging in the medical education/CME space where you TRULY have an exclusive two-way channel, to engage, educate and assess the impact of your activities.
Tuesday, December 8th, 2009
DECEMBER 8th, 2009: 2digiti Launches Next Generation Medical Education Platform in Response to Call for Innovation JUNE 22nd, 2010: Johns Hopkins School of Medicine Creates the Next Generation of Continuing Medical Education For Physicians Specializing in Rheumatoid Arthritis
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