Comments for 2digiti http://2digiti.com mobile messaging for the healthcare community Tue, 05 Jan 2010 21:27:15 +0000 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Tips for Running an Effective Mobile SMS-Based Educational Campaign by 2digiti http://2digiti.com/2009/12/tips-for-running-an-effective-mobile-sms-based-educational-campaign/comment-page-1/#comment-18 2digiti Tue, 05 Jan 2010 21:27:15 +0000 http://2digiti.com/?p=759#comment-18 They are all opt-in subscribers. You would have to provide a short code to all of your materials, handouts, emails, BRC's,website etc and have them opt-in. And as you build your subscriber list, they stay with you through multiple programs. This can be seen as a barrier or as an opportunity. Obviously, conversion rates for opt-in methods are much smaller, but you do get targeted and higher participation, interaction and feedback from those subscribers you do have. Also, if done properly and one doesn't get overzealous in the messages they send to the subscribers, you tend to have a very 'brand' loyal group. For example, while not specific data to our industry, awareness rates for marketing programs <a href="http://www.millwardbrown.com/Sites/MillwardBrown/Content/News/EPerspectiveArticles.aspx?date=11%2F01%2F08&id=%2F200811010001" rel="nofollow">can be high as 23%</a> (some 'data on file' even has it over 40%) over normal methods. Here are some more interesting statistics: 1. About <a href="http://mmaglobal.com/research/us-mobile-phone-text-and-web-usage-2009-study-executive-summary" rel="nofollow">24% of those with texting capabilities</a> opt-in to receive text messages from a company. 2. <a href="http://blog.nielsen.com/nielsenwire/" rel="nofollow">94% of all text</a> messages are read; and <a href="http://blog.nielsen.com/nielsenwire/" rel="nofollow">75% of these</a> are read instantly. 3. Some campaigns have even shown a <a href="http://www.mobilemarketingmagazine.co.uk/2009/05/sms-campaign-delivers-impressive-results.html" rel="nofollow">90% higher than average</a> click thru rate from a SMS message. They are all opt-in subscribers. You would have to provide a short code to all of your materials, handouts, emails, BRC’s,website etc and have them opt-in. And as you build your subscriber list, they stay with you through multiple programs. This can be seen as a barrier or as an opportunity.

Obviously, conversion rates for opt-in methods are much smaller, but you do get targeted and higher participation, interaction and feedback from those subscribers you do have. Also, if done properly and one doesn’t get overzealous in the messages they send to the subscribers, you tend to have a very ‘brand’ loyal group.

For example, while not specific data to our industry, awareness rates for marketing programs can be high as 23% (some ‘data on file’ even has it over 40%) over normal methods.

Here are some more interesting statistics:
1. About 24% of those with texting capabilities opt-in to receive text messages from a company.
2. 94% of all text messages are read; and 75% of these are read instantly.
3. Some campaigns have even shown a 90% higher than average click thru rate from a SMS message.

]]> Comment on Tips for Running an Effective Mobile SMS-Based Educational Campaign by Daniel Guinee http://2digiti.com/2009/12/tips-for-running-an-effective-mobile-sms-based-educational-campaign/comment-page-1/#comment-17 Daniel Guinee Tue, 05 Jan 2010 19:39:51 +0000 http://2digiti.com/?p=759#comment-17 Seems great. How do you get the access to the cellphones, so as to distribute your messages? Seems great. How do you get the access to the cellphones, so as to distribute your messages?

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